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Disney+ Hotstar takes #FreeMeinDekhteJaao’ pitch to an operation theatre

Series of short videos also launched to drive home the message that the ICC Men’s Asia Cup and World Cup are free to watch on mobile.

by MN4U Bureau
August 30, 2023
in Featured, Campaigns, OTT
Reading Time: 1 min read
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Disney+ Hotstar takes #FreeMeinDekhteJaao’ pitch to an operation theatre
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Disney+ Hotstar is continuing with its #FreeMeinDekhteJao’ campaign, underlining the fact that the upcoming Men’s Asia Cup and ICC Men’s World Cup matches are free to watch on mobiles and handhelds.

After a film that launched the campaign delivering the message from an airline cockpit, the official streaming partner sticks to the humour route but this time from an operation theatre.

The Asia Cup kicks off today, August 30, 2023. The ‘Greatest Rivalry’ – an India vs Pakistan encounter on September 2 – is being highlighted in the promos.

The brand is also creating engagement with short format video content.

https://www.youtube.com/shorts/wfirZ2XNhUs

Feedback: [email protected]

Tags: #FreeMeinDekhteJaaoDisney+ HotstarICC Men’s World CupMen’s Asia Cup

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