Experience Commerce, the digital agency under Cheil Worldwide Network has rebranded its content production arm, EC Studios, as CYLNDR India. This strategic transformation marks a pivotal move towards global expansion, positioning CYLNDR India as a dedicated production studio catering to clients worldwide. The rebrand the agency explains aligns with CYLNDR’s broader presence across seven countries, consolidating its position as a fast-growing content production powerhouse.
CYLNDR set up in July 2022 is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide with its head office in London, UK. CYLNDR operates studios in London, North America, Eastern Europe, and Seoul. It is a tech-enabled, end-to-end production company.
CYLNDR India said that its aim is to empower brands to achieve more through creative, production, and new-age content for their present and future communication goals. Functioning as a platform-agnostic powerhouse, CYLNDR India will continue to offer full-service production, post-production, and new-age content for the virtual world and Web 3.0, along with a shooting studio with in-house online and offline editing suites.
In the wake of this transition, CYLNDR India plans rebranding initiatives across various touchpoints and is in the process of migrating its website and email domains to cylndr.in.
As a collective of directors, content creators, producers, editors, and audio experts, CYLNDR has access to the best talent in the industry. The studio facilities allow CYLNDR to create diverse content, including film, mobile-first content, 360 videos, AR, AI, VR and more.
CYLNDR added that it has executed global campaigns for brands such as Nivea, LinkedIn, Samsung, and more. This rebranding it explains not only enhances EC Studios’ global expertise but positions it as a powerhouse, offering production services to brands and advertisers worldwide.
BMB CEO Jason Cobbold said, “We are delighted to see the rapid evolution of CYLNDR, now establishing its presence in India. EC Studios has consistently demonstrated exceptional proficiency since its inception, delivering projects of impressive scale. We look forward to collaborating with them on our upcoming projects in London, North America, and other international markets. We are confident this move will not only contribute significantly to our revenue growth, but also elevate our business operations to the next level. The prospect of working with CYLNDR India is in line with our commitment to excellence and innovation.”
“We are thrilled to share this exciting update as EC Studios transforms into CYLNDR India, marking a significant stride towards a broader global presence. This rebrand opens up exciting new opportunities for all involved, promising a journey defined by innovation, creativity, and collaborative success. As we embark on a creative journey transcending borders, CYLNDR stands as the epitome of artistic excellence, where every frame is a masterpiece. United not just by locations but by passion, innovation, and a profound love for extraordinary storytelling, we invite our clients and peers to be part of the global revolution of Connected Production. At CYLNDR, we define it as Connected Production, where we are linked through data and technology, united by dynamic working, and now also connected through a global network” said CYLNDR India and Experience Commerce CEO Umesh Bopche.
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