Fitness app FitPass has launched more films in its ‘Your Fitness Your Way’ campaign conceptualised by Vector Brand Solutions.
The series continues on the humour route to grab attention before driving home the brand promise in context.
One of the films opens with a couple at a restaurant. The man asks the waiter to avoid certain ingredients while placing his order of a burger – no cheese, no maida, nothing fried – leaving him with virtually nothing on his plate. The film highlights the diet plans offered by the app that allow one to enjoy his or her meal while getting fit.
Another film has the protagonist entering the lift where she is asked if she is going for yoga. To this, she replies, ‘Pilates’. At the next encounter, when asked if she is going for pilates, she says. ‘Zumba’. The film underlines the various options available on the FitPass app.
The third film talks about an oft-faced problem – the lack of time – and the solution: access to numerous gyms with one membership.
https://youtu.be/tTYCD5o-nFE?si=qGgnZfAMLRTzlFH8
Also read:
FitPass’ eight-film campaign highlights personal fitness
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