Chennai: Aravind Laboratories, the parent of the esteemed Eyetex and its dynamic cosmetics brand Dazller, has signed partnership deal for IPL 2024 as the official cosmetics partner for the cheer squads of Punjab Kings XI, Sunrisers Hyderabad, and Lucknow Super Giants. This collaboration is set to highlight Dazller’s commitment to beauty and innovation, enriching the vibrant performances of the IPL cheer squads with high-quality cosmetics.
Aaditya Hariprasad, Executive Partner at Aravind Laboratories and the driving force behind this partnership, expressed his enthusiasm about the collaboration. He stated, “We are thrilled to align Dazller with the dynamic and spirited world of IPL. This partnership underscores our dedication to excellence and innovation in beauty, enhancing the cheer squads’ performances with our products.”
This exciting partnership promises to bring an added dimension of glamour and quality to the IPL season, strengthening Dazller’s connection with a wide and passionate audience across India.
Founded in 1938, Aravind Laboratories, known for its Eyetex and Dazller brands, continues to lead in the beauty industry with its commitment to quality and innovation. The company stands at the forefront of beauty trends with its diverse product range.
