Bengaluru: Dailyhunt has announced the launch of Live TV — a free streaming service with 130+ channels, to extend their content offering to the latest in News, Entertainment, Spiritual, Movies & Music Live TV content.
Live TV will be available in 9 languages ranging from Hindi, Tamil, Malayalam, Telugu, Bengali, Punjabi& English. Dailyhunt’s partnership with YuppTV will enrich the video content available through Dailyhunt’s existing partners such as Republic TV, BBC News & ABP News.
Users are suggested channels based on the show popularity at the time of viewing. The feature also allows users to browse Live TV through their genre preferences. The intuitive UI allows browse through tiles of live shows and pick the show / channel of his/her choice.
Virendra Gupta, Founder and CEO, Dailyhunt, talking about the launch said — “Live TV is a critical element of our user’s current content consumption. At Dailyhunt we understand that our audience is looking for news & content that is of a newsy nature. Consumer interests drive the innovation at Dailyhunt and we are delighted to work with YuppTV to launch Live TV. TV viewing audience in India is estimated to be 700 Mn. plus, across 180 Mn. households. Most of the households have only 1 TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt as the preferred destination for his/her regional language News, Video (VOD) & TV consumption on mobile. Our resolve to build smart, technology driven, local language content focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”
Dailyhunt, works with 650+ licensed content partners, to offer a comprehensive coverage of text and video content in 14 Indian regional languages. For its native app users, it already applies Deep Learning to personalise content to individual user preferences. Live TV will look to leverage these AI elements to pattern-recognition for Live TV consumption to enable a truly personalised experience. Dailyhunt is constantly working on enriching its content partnerships to showcase the best content to its users.
