Mumbai: Curry Nation, an independent advertising agency specializing in transforming commodities into brands, has secured the integrated communications mandate for JAIHIND, a popular retail chain known for catering to men’s fashion needs.
This collaboration follows the agency’s signature UNLIMIT workshop, an in-depth strategic session conducted with JAIHIND’s internal and external stakeholders. The workshop played a pivotal role in redefining the brand’s positioning—from a “men’s only store” to an evolved “men’s mall”, expanding its appeal while reinforcing its leadership in the category.
Under this mandate, Curry Nation will focus on:
Building a strong digital community and fostering customer engagement
Strengthening brand identity through unified messaging across multiple platforms
Designing and executing high-impact campaigns
Tracking customer insights to drive long-term loyalty
JAIHIND, a legacy retail brand with deep roots in Pune, aims to be at the forefront of men’s fashion, offering a complete shopping experience for men across all age groups.
Dinesh Jain, Chief Managing Director, JAIHIND, expressed his enthusiasm for the collaboration, stating, “The process followed by Curry Nation of understanding our business inside out is something commendable. The thoroughness of the research across markets, understanding our operations, customers and the resultant ideas that were generated was an act of perfection. While we knew we were on to something as we went along with the flow, the conclusions made us see the whole being and not just parts.”
He further added, “Our aim is to excel in the garment and textile sector by consistently outperforming in terms of quality while staying equipped with the latest in fashion offerings that elevate the style factor for all customers, cutting across social and financial boundaries”
Nagessh Pannaswami, Founder, Curry Nation, shed light on the agency’s strategic approach, “The UNLIMIT workshop is designed to immerse both the client and agency into the business landscape, fostering uninhibited ideation. It allows us to explore innovative solutions, ultimately driving impactful brand transformations.”
JAIHIND is originally known for its fine fabrics and bespoke tailoring. Over the years, it has evolved into a multi-brand retail chain, now operating eight stores across Pune, Kolhapur, Chhatrapati Sambhajinagar, and Nashik. The brand offers an extensive selection of prestigious global menswear labels, customized tailoring, ethnic wear, and accessories, delivering a comprehensive fashion experience.
