Mumbai: Crisil Limited, a provider of ratings, data, research, analytics and solutions, has unveiled its new brand logo.
The new brand identity, ‘Crisil’ (earlier written as CRISIL), aims to reinforce the company’s position as a global, insights-driven analytics firm, building on a legacy of close to four decades.
It added that firms partner with it for opinions on risk in India, and for uncovering insights and turning risks into opportunities globally. The goal is to help the companies multiply their opportunities and success.
Amish Mehta, MD, CEO, Crisil said, “Our reimagined brand expresses a more progressive vision of our future. It celebrates a pioneering and illustrious past and showcases our commitment to deliver actionable insights to clients. Our people’s analytical rigour and domain expertise will continue to set standards and empower clients to make mission-critical decisions with confidence. The new brand identity guides us in shaping how we present ourselves to the world, influencing every interaction internally and externally to help us deliver exceptional client value.”
The strategic brand transformation aims to position Crisil’s businesses — Crisil Ratings, Crisil Intelligence (formerly MI&A), Crisil Coalition Greenwich, and Crisil Integral IQ (formerly GR&RS) — under a cohesive identity. This will aim to offer a consistent and more connected experience for clients around the world.
