The inaugural edition of the Clutter Cutters Marketer Awards is to be hosted in Bengaluru on November 29, 2023 following the Medianews4u Print and Television Summit.
Based on the body of work from January 2022 to the date of announcement of nominees (November 14, 2023), 10 nominees were picked, down from the originally envisaged 15. This was to ensure that the bar is set high right from the inaugural edition.
Popular campaigns from each of the companies / brands were evaluated to arrive at a cumulative Clutter Cutters Score for each entity. The marketer/s behind the campaigns have been nominated, representing their teams and partners, in line with the purpose of the awards to honour clients who encourage and sign off on clutter-breaking work.
Ramesh Srinivasan, Director and Head of Brand Marketing, PhonePe is among nominees for the inaugural edition of the awards because of these campaigns.
PhonePe | No PIN For Small Payments
PhonePe | Money From Any App
PhonePe | Pay Health Insurance Premium Monthly
PhonePe UPI Lite | #CrazyFast
PhonePe Motor Insurance | We Don’t Share Your Number
PhonePe Motor Insurance | No Unwanted Add-ons
PhonePe Bike Insurance At Rs.1.5per Day
PhonePe Motor Insurance | No Unwanted Calls
Phone Pe Health Insurance | Tension Chodo
PhonePe Insurance | Renew Anytime Anywhere Instantly
PhonePe | No Inspection Insurance (launched December 2021)
The winners will be announced at the awards night.
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