Amit Doshi and team at Britannia Industries and Nitin Saini and team at Mondelez India (Cadbury) bagged the top honour of ‘Marketer of the Year’ title at the inaugural edition of Clutter Cutters Marketer of the Year Awards, presented on November 29, 2023.
The top 10 awardees included Acko, Bharat Matrimony, Brooke Bond, Dream11, Mankind Pharma, P&G, PhonePe and Tanishq.
The awards sought to honour marketers who signed off on work that cut through the clutter. The inaugural edition considered work released from January 2022 to mid-November 2023.
Siddharth Gupta, GM – Marketing and team (pictured) accepted the award on behalf of Amit Doshi, CMO, Britannia Industries.
Presenting the awards, Gokul Krishnamoorthy, Founder and Curator, ClutterCutters.in; Group Consulting Editor, Uplift MediaNews4U; and Editor, Free Press Journal BrandSutra, said, “Clutter Cutters operates on ‘Work That Speaks’ – work that speaks for itself and cuts through. The top 10 were arrived at with that singular guiding principle.”
On the process for arriving the winners, he explained, “A (proprietary) Clutter Cutters Score (CCS) was assigned to each campaign. Winners were arrived at on the basis of the CCS for each campaign, volume of campaigns that met the CCS benchmark, consistency of the marketer’s (team’s / teams’) work, number of brands/sub-brands in the fold that met the CCS criteria, the work raising the bar for the category, and popularity of the work.”
Add ‘Also read:
Inaugural Clutter Cutters Marketer Awards: 15 Nominees, 3 Winners
Clutter Cutters Marketer Awards 2023: Nominee Acko’s work that cut through
Clutter Cutters Marketer Awards 2023: Nominee Bharat Matrimony’s work that cut through
Clutter Cutters Marketer Awards 2023: Nominee Britannia’s work that cut through
Clutter Cutters Marketer Awards 2023: Nominee Brooke Bond’s work that cut through
Clutter Cutters Marketer Awards: Nominee Dream 11’s work that cut through
Clutter Cutters Marketer Awards: Nominee Mankind Pharma’s work that cut through
Clutter Cutters Marketer Awards: Nominee Mondelez India’s work that cut through
Clutter Cutters Marketer Awards: Nominee P&G India’s work that cut through
Clutter Cutters Marketer Awards: Nominee PhonePe’s work that cut through
Clutter Cutters Marketer Awards: Nominee Tanishq’s work that cut through
https://www.medianews4u.com/clutter-cutters-marketer-awards-2023-meet-the-nominees/
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