According to Chrome LIVE Week 36’22 data, Hindi News genre continued to be the top gainer of the week as it grew by 1.09 pc in HSM excluding <1 lakh market. DD News and ABP News garnered the highest OTS with 99.9 pc at first and second position respectively followed by India TV with 99.7 pc at the third position.
Music genre secured the second position and grew by 0.48 pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 91.9 pc followed by Mastiii at second position with 90.5 pc and 9X M with 79.9 pc at third position.
Religious genre stood at third position by gaining 0.27 pc in HSM excluding <1 lakh market. Sanskar channel garnered the highest OTS with 99.8 pc followed by Aastha with 97.7 pc at second position and Zee Salaam with 92.6 pc at the third position.
Infotainment genre claimed the fourth position by gaining 0.07 pc in All India 1 Lakh+ market. History TV 18 secured the highest OTS with 89.0 pc followed by Animal Planet with 85.9 pc at second position and Discovery with 85.6 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
