New Delhi: Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of Circle to Search right into your hands.
Innovating Beyond Screen
This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.
A Marketing Marvel
In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity thatencourages users to engage more deeply with content, making them an integral part of the experience.
A Celebration of Indian Diversity
The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.
Don’t miss out on this one-of-a-kind print ad experience. Scan the QR code, experience the Circle-to-Search feature firsthand, and witness the magic of Circle to Search come to life. Just scan it, circle it, and find it.
Credit list
- Chief Operating Officer: Sanjeev Jasani
- Chief Creative Officer: Vikash Chemjong
- Campaign Director: Kapshin Cho
- National Head, Cheil India – Samsung Business: Mandeep Sharma
- Chief Strategy Officer: Sourav Ray
- Executive Creative Director: Kaushik Datta
- HOD Flagship Business : Saksham Kohli
- Account Management team: Rohit Singh Negi, Shobhit Choudhary
- Creative team: Hardik Trivedi, Gauri Bhardwaj, Akshay Verma, Ankit Chugh, Arka
- Strategy Team: Kunal Ghosh
- Film Producer – Revati Ahuja
- Studio NXT (Production House) – Chiranjeeb Dey (Head), Aakash Simlai (Director), Charu Singhal Gupta (Assistant
- Director), Siddharth Singh (Producer), Subhash Patil (DOP)
