Mumbai: Centrum, the globally trusted multivitamin brand, has unveiled Centrum Recharge, a new energy drink mix that supports energy, immunity, and hydration. The launch marks the brand’s foray into the growing energy drink mix segment in India, backed by a powerful multimedia campaign featuring Bollywood actress and Brand Ambassador, Anushka Sharma.
Centrum Recharge is designed to address a commonly overlooked need: while most energy beverages focus on electrolyte replenishment, few highlight the daily loss of essential vitamins and minerals that contributes to fatigue and lowered immunity. With a potent blend of 13 essential nutrients, including B Vitamins, Vitamin C, Magnesium, and Zinc, Centrum Recharge offers 2X more vitamins and minerals than leading multivitamin energy beverage mixers. The product contains no added sugars and comes in on-the-go sachets, making it both nutritious and convenient.
Sharing insights on the launch, Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC, said, “We are excited to add Centrum Recharge to our Centrum India portfolio. We believe Centrum Recharge addresses a significant need for a nutritious solution for energy and hydration – that aligns with the active lifestyles of today’s consumers. Centrum Recharge is not just an energy drink mix; it’s a comprehensive wellness solution when taken along with daily diet provides essential nutrients to support energy, immunity, and hydration, without any added sugars which is generally present in many competing products. It has been carefully crafted keeping in mind the micronutrient needs of different sets of consumers. It is available in 2 variants – for kids and for adults.”
To introduce the product, Centrum has launched a multimedia campaign across digital, offline, and retail touchpoints. The film, featuring Anushka Sharma, depicts relatable moments of energy dips in daily life and showcases how Centrum Recharge helps consumers “win back” their energy.
Commenting on her association, Anushka Sharma shared, “I am glad to be a part of the Centrum family and to represent Centrum Recharge. As someone who leads an active lifestyle, I understand the importance of maintaining energy levels and replenishing essential nutrients. Centrum Recharge helps individuals seeking a nutritious way to stay energized and hydrated.”
Centrum Recharge is available in a refreshing Orange flavour, priced at ₹10 per sachet (5g), and will be sold at leading pharmacies, supermarkets, grocery stores, and across e-commerce platforms nationwide.
