Think Through
Startup Branding : The pre-branding roadmap to steer your Startup onto the right path
‘Your brand is a voice and product a souvenir’ – Lisa Gansky With innovation today ranging from the selfie toaster...
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Technology in marketing: good or bad for creativity?
Technology is all pervasive in marketing today. No medium, no brand, no category is exempt – and it’s here to...
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Is Social Media Effective for B2B Marketing? 10 things that will surprise you
By Sahil Chopra, Founder & CEO, iCubesWire Social media is unanimously considered one of the powerful tools for businesses when...
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Importance of Social Media & Marketing in Events Industry: Mazhar Nadiadwala, MD, Dome Entertainment
The world is run by social media today with new platforms emerging every few months. The evolution that platforms have...
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Why is geo-targeting a need for the Indian advertising industry of today? : Sharad Alwe, Managing Director, UPDATE Advertising
‘What men! Which side you supporting?’ ‘Jeetenge toh hum, miyan!’ ‘Dei! Whistle podu for my team!’ This is India. It’s...
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How to make your consumers fall in love with your packaging design: Saswata Das, Founder, Almond Branding
Do you believe in Love at first sight? If you don’t, read on and I bet you will have a...
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