What Exactly Is A Meme In Layman Term? In his 1976 book The Selfish Gene, memes, an anthropological term invented...
Read moreBy Suresh Rangarajan Disclaimer: This is not an attempt to chide my friends in advertising but more to throw light...
Read moreThe announcement of Google’s acquisition of Fitbit for $2.1bn is a fundamental shift in the wearables competitive landscape and will...
Read moreThink about it: Why does one buy a chair? I know this sounds too archaic, but go with it for...
Read moreOutdoor advertising is always equated with billboard / hoarding which has long affected the perception sphere of stakeholders like advertisers,...
Read moreHumans always try to discern sense in moving pictures, connection in line drawings and even a smile with the odd...
Read morePlanning an Influencer Marketing Campaign? Check Out The Key Areas Wherein You Should Be Working! Influencer Marketing is no more...
Read moreMy daughter was pestering me for a movie. The movie is only in theatres. After hours of debate, with a...
Read more“Animation can explain whatever the mind of man can conceive” – Walt Disney India is at the cusp of a...
Read moreTechnology has paved its way into every aspect of the business world; Internet being one of the major developments, presenting...
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