The other day few of us were speaking at an industry webinar. We couldn’t answer all of the participants’ questions,...
Read moreThe world is changing as we speak; the global pandemic has in fact changed the way we live now. The...
Read more“Who am I trying to communicate to and what do I want them to do?” Public Relations is all about...
Read moreOnline onboarding was my first taste of a ‘new normal’ amidst the pandemic when I joined a new company (my...
Read moreThe COVID-19 pandemic has disrupted lives all around the world. Every business, every household has been impacted, some directly while...
Read moreThere is nothing other than Investing which could mesmerise, yet confound and perplex you, all at the same time. The...
Read moreConsider this a lesson in psychology, there are two people with the following briefs given to you. One a young...
Read moreChennai: The infamous Lehman-crisis during 2008 brought the entire Financial Industry to its knees. Apart from Banking, real estate, aviation,...
Read moreWe are living in an era with two conflicting trends when it comes to marketing measurement: on the one hand,...
Read moreMarketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These...
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