Think Through

An evolution of attention is underway. People have seemingly endless ways to shop, communicate and stay entertained online. For advertising...

Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the...

The DPDP Bill represents a favourable advancement for data privacy in India. The Bill marks a notable change in data...

In the intricate dance of democracy, particularly in a vibrant country like India, the act of voting is not just...

Unlocking Rural Potentials: Pioneering Sustainable Development  In the grand story of progress, rural areas often find themselves in the shadows....

Public Relations (PR) plays an important role in positioning your brand as a leader in the industry. Businesses can create...

In the Post-COVID era, with the gradual return to pre-pandemic work environments, businesses are re-evaluating their operations. However, one thing...

Monetisation in the creator economy is multifaceted, with brand sponsorships as a crucial revenue stream for content creators. However, determining...

In 2024, the marketing landscape craves a deeper connection. Forget static ads; consumers yearn for personalized and immersive experiences that...

Creative thinking and solutions is not just restricted to developing ideas to crack marketing or an advertising problem, but need...