Think Through
Programmatic Advertising: An opportunity for brand marketing
Ever since the pandemic outburst last year, there has been a shift in consumer preference and they are now inclined...
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Why Brands need to adapt AI-powered contextual advertising
The term “artificial intelligence” is an umbrella term that covers a variety of machines that learn, with the assistance of...
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How AI will reshape film production while enabling studios to create films efficiently
Since its inception in the late 1880s, movies have always served as a medium to bring alive people’s imaginations. Today,...
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Changing dynamics of the entertainment industry amidst a global calamity
The pandemic has changed the world in colossal ways. The virus has brought businesses and the world economy to an...
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Major obstacles faced by the Ad-Tech industry in 2021 & how to tackle them
With the emergence of digital media as a key marketing channel and the advent of technology as a key driving...
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Responsible advertising during times of national crisis
The Second wave of COVID-19 brought us back into a jarring reality that we had in some fluke had disregarded...
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Impact of IPL cancellation on the Gaming Industry
Online Fantasy games make up more than 50% of the total Gaming market in India, followed by skill based games....
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How communication can help the edtech brands to achieve market penetration in rural areas
What started with the Digital education initiative by the GOI’s National Education Policy, was accelerated with the first wave of...
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Innovation in sports content will revolutionize sports viewing
Sports Marketing has come off age, no longer it is just about product or inventory selling but it is much...
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Industry wants transparency of AD TECH systems but Big Tech companies flinch
The Duopoly The duopoly that has been formed by Google and Facebook by virtue of being at the forefront in...
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