Think Through
Unleashing the ultimate power of Rebranding
Rebranding is not a new term: its results are countless that favor the company, it may happen that many of...
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What you can’t measure, doesn’t count – Tips to optimize the performance of a marketing campaign
The proliferation of the Internet has changed the way people search for products and purchase them. We live in the...
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How can children bridge the gap between online and offline learning? In the event of online education, how do you keep your child away from the phone?
The process of learning and teaching - anything, a new skill, value, attitude, or knowledge - has been ever-changing and...
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Old is the new: Granfluencers leaving baby boomers behind
Can Granfluencing be an influential trend in India? IT advancements and netizen’s accessibility and flexibility towards it led to a...
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D2C Brands – now is not the time to ignore your website
With a $100 BN+ addressable market size for D2C brands, 500Mn+ active social media users and 200Mn+ online shoppers expected...
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Populist feminism and the myth of the strong female in ads
Ads with a female protagonist are assumed to be empowering women by default. But I wonder: Are all ads with...
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What attracts Gen Z to a brand and what will hold their loyalty?
Gen Z is one of the most influential generations. Their retail and brand loyalties are even influencing the behaviors of...
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How does marketing fuel business growth?
Marketing is integral to bringing a product or service to life & nurturing it through its lifecycle. Each product or...
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The vital need of content for converting leads into customers
‘Content’ is a term which changes its definition based on the context it is used in. Right from the idea...
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How brands measure the effectiveness and ROI of influencer marketing
In the days of old, businesses used film stars and models to promote their products, but now social media influencers...
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