In the ever-evolving universe of adtech, a new challenge looms on the horizon: the imminent disappearance of third-party cookies. Following...
Read moreIndia's advertising scene is experiencing a mutant-level evolution. Being ‘on your toes’ is an understatement, and yes, everything is being...
Read moreIn the realm of consumer service, the year 2024 stands as a pivotal moment marked by the rise of chatbots....
Read moreIn today's multimedia landscape, brimming with diverse formats and content channels, radio continues to stand out for its unique ability...
Read moreThe consumption of snacks holds significant importance in the global diet landscape. With factors like population growth, rising income levels,...
Read moreThere was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management...
Read moreI nearly spent over 3 decades in the business of advertising and PR where the advertising awards has been happening...
Read moreIs linear television fighting its impending death? This question has been posed to us several times in recent years. While...
Read moreIn 2024, global marketers are gearing up for a challenging international landscape. But those who focus on being relevant, authentic,and...
Read moreBlockchain technology, initially synonymous with cryptocurrency, has rapidly evolved, permeating various industries beyond finance. One of the most transformative sectors...
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