Think Through

Marketing and advertising companies need to tackle new customers needs and expectations while aligning their processes and practices to new...

The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this...

Client satisfaction and retention are the key metrics for a successful integrated marketing agency. Acquiring the first ten clients is...

Twitter CEO – Parag Agarwal Google CEO – Sundar Pichai Microsoft CEO – Satya Nadella IBM CEO –Arvind Krishna Adobe...

Digital marketing is one of the most dynamic industries in the world; what works today may be passé next year....

In the post-COVID ‘new normal’, the Fast-moving consumer goods (FMCG) industry is undergoing a significant transformation in response to changes...

“The great accelerator,” Covid-19 has fast-tracked companies and individuals toward digitization beyond everyone’s imagination. While individuals have rapidly embraced new...

While most people will line up to comfort those who are navigating difficulties, battling hardships or grappling with failure, there...

As digital marketing redraws the rules of the game for companies and businesses, traditional and new-age businesses alike, ed-tech companies...

Over two decades, the boom in mobile telephony has led to the evolution of mobile marketing. Starting with SMS (Short...