Opinion
The Hitman Is Hit Out
The old order changeth, yielding place to new, And God fulfils Himself in many ways, Lest one good custom should...
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Opinion: Tryst with 70 hours – A True NO
Treading down memories I encounter images – images of numerous clocks ticking all around me. The tick sound then fades...
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‘Spread the message of ‘prosperity with responsibility’’
The festive season in India has consistently been a time when advertisers and marketers bring out their creative best. The...
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‘The festive season brings out the best in advertising because it goes beyond traditional marketing tactics’
The festive season in India is not just a series of holidays on the calendar but a grand spectacle of...
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‘HP Printers have consistently created brilliant emotional films for Diwali’
Advertising in India throws everything it has got into the festival season. And over the years, advertising spending and the...
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‘Unless you have something relevant or refreshing to say, it doesn’t register’
It brings about a LOT of advertising because every brand feels compelled to say something. But, unless you have something...
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‘Brands must sincerely believe in the story that they want to tell the world’
Indian advertising does tend to bring out the best in creativity, storytelling and emotional connection during the festive season. Creatively,...
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‘The festive season undeniably brings out the best of Indian advertising each year’
The festive season in India has always been a significant and exciting time for advertisers. It's a period when brands...
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‘Cadbury’s campaigns a prime example of how brands can adapt to the changing consumer landscape’
Yes, the festive season in India continues to be a showcase for the best in advertising. With festivities now spanning...
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‘Diwali is a time when creativity knows no bounds’
Diwali, the Festival of Lights, undoubtedly continues to be a shining beacon in the world of Indian advertising. It's that...
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