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We promote sports as a long-term strategic driver, emphasizing the importance of lasting partnerships for value: Namrata Parekh
Meraki Sport and Entertainment recently inked the deal to onboard 22-year-old Indian cricketer Yashasvi Jaiswal. Meraki will be handling Jaiswal’s...
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Marketing activations must engage, enrich, and carve a niche for the brand: Abhijeet Sonar, hansgrohe India
hansgrohe India, a subsidiary of the German Hansgrohe Group and a global player in the bathroom and kitchen industry. Known...
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Awfis provides a dynamic platform for brands, from premium to emerging, to engage directly: Sheetal Narain Vanwari
Awfis had recently unveiled its latest report, ‘Awfis Unwind: Fun, Food and Retail’ which delves deep into the lives of...
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Virtual influencers face challenges in building trust, but they have potential as technology advances: Rahat Khan, Fame Keeda
Fame Keeda is a digital marketing agency, dedicated to delivering real business impact online by creating brand awareness, driving sales,...
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Jio Brain will fulfill our promise to bring AI to every Indian: Mukesh Ambani
Mumbai: At Reliance Industries' AGM, its chairman Mukesh Ambani said that to streamline AI adoption, Jio is developing a comprehensive...
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Consumers Anticipate Higher Diwali Spending, Exploring New Brands and Embracing Retail Media: MMA Global India survey
Mumbai: With the festive season nearly upon us MMA Global India did a survey across 186 cities to gauge festive...
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TVF’s content resonates globally through universal themes and strong character development: Vijay Koshy
Vijay Koshy, President of The Viral Fever (TVF), is a digital content visionary with over two decades of leadership experience...
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Brands use Smart TV ads for targeted and engaging campaigns, reflecting its growing importance: Saket Vaidya, Korra
Our goal is to help brands achieve better results with less manual effort, allowing them to focus on strategy and...
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Purpose-led marketing enhances safety and transparency for informed parental choices: Manoj Gadgil, Kenvue
Earlier this year Johnson’s Baby, a baby skincare company launched a television campaign (TVC), featuring Bollywood actors, Anil Kapoor and...
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The Offshoots for Growth in FMCG Consumption and Advertising
The world has been looking at Indian markets with starry eyes over the last few years. Indian audiences are embracing...
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