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From a marketing standpoint, we will primarily focus on digital channels to effectively measure brand and performance impact: Mahip Dwivedi, Pepperfry
Pepperfry, an e-commerce furniture and home decor company, recently announced the launch of its new brand campaign, ‘PehleTryAtPepperfry’. The campaign...
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The role of Q Commerce in D2C brands
As the business of D2C brands continues to strengthen in India, the role of Quick Commerce or Q Commerce is...
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Design trends in 2024 embrace low-fi aesthetics, maximalism, refined brutalism, and eco-conscious minimalism: Kurnal Rawat, Landor
Landor describes itself as being world-leading brand experts. It looks at Consulting, Design and Experience. It connects business strategy to...
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We owe our reputation for intelligent advertising to the technology that comes alive through AI tools: Sahil Chopra, ICubesWire
iCubesWire is a global AI and ML-driven mobile marketing platform with a reach through 1 billion connected devices. With a...
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Hindi classic films are popular across generations due to nostalgia appeal and first-time viewing: Sushilkumar Agrawal and Rajat Agrawal, Ultra Group
Ultra Media & Entertainment Group recently unveiled its latest OTT platform, Ultra Play, dedicated exclusively to streaming classic Hindi films....
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Spykar prioritises personal connections with young consumers to address their concerns effectively: Sanjay Vakharia
Spykar, a denim brand, had partnered as Associate Gold Sponsor for the recently concluded India tour of Sri Lanka. This...
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chlorophyll prioritises holistic brand behavior and customer experience, going beyond ad agency communication: Kiran Khalap
Kiran Khalap is a distinguished leader in the world of branding and communication, serving as the co-founder and Managing Director...
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BFSI Advertisements often exaggerate benefits and omit product risks, leading to consumer confusion and mistrust: Abhik Sanyal, DSP Mutual Fund
Imagine a world where financial literacy isn't just for the boardroom, but for every woman's living room. DSP Mutual Fund...
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Other sports in India require sustained investment and strategic marketing for growth: Santosh N, D&P Advisory
For the first time in the recent past, the IPL’s business enterprise value dropped to $9.9 billion from $11.2 billion...
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Nuvama aims to excel in wealth management, as an employer, and as a responsible corporate citizen: Sujay Rachh
Nuvama has built a foundation of trust and reputation in the Indian market over 25 years. As an integrated wealth...
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