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To drive digital transformation with AI, prioritise human-centric factors: Piyush Goel, Beyond Key
Founded in 2005, Beyond Key is a global provider of technology solutions, specialising in end-to-end software development and consulting services....
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India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024,...
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Too Many Pitches! Too Much Chaos! Too Many Audits
On one side, the media industry is reeling under tremendous pressure, with Adex shrinking to its lowest ebb. Many broadcasters,...
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Pikachu’s festive makeover connects us deeply with Indian fans: Susumu Fukunaga
In celebration of the festive season in India, The Pokémon Company (TPC) recently unveiled a special Indian look for Pikachu,...
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I can proudly say that almost all reviews on MouthShut.com are genuine and unbiased: Faisal Farooqui
MouthShut.com is a consumer review and social media platform. Since its inception, MouthShut.com has looked to empowerg millions of consumers...
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If you have a real insight in a communication, then that storytelling will stay with you: Kiran Giradkar, BN Group
Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate the...
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“Storytelling and culture are the driving forces behind brand success,” say Vishesh Sahni and Rohit Tugnait
White is a culture-first experience company that specialises in creating immersive and inclusive brand experiences. With a commitment to innovation...
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Vernacular and hyper-local influencers are crucial in connecting brands with consumers in tier two and three cities: Shudeep Majumdar, Zefmo Media
Zefmo Media an influencer marketing platform, has released the sixth edition of the India Influencer Marketing Report 2023-24, unveiling insights...
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Regional content’s potential is significant, expected to surpass 45% of OTT viewership: Mautik Tolia, Bodhitree Multimedia
Mautik Tolia, is Bodhitree Multimedia Limited (BTML) MD. BTML is venturing into the media rights management business and is also...
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Ad Impact Matters More Than Viewability Metrics: Arjun Kolady, Spotify India
Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether...
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