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Celebrating Diwali: Brands reflect the festive spirit through campaigns
As Diwali approaches, brands across India are lighting up the festive season with innovative campaigns that resonate deeply with cultural...
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Bikano targets semi-rural markets through localized messaging and strategic distribution: Kush Aggarwal, Bikano
In 1950, two individuals from Bikaner, Rajasthan, moved to New Delhi and opened a small tuck shop called “Bikaner Namkeen...
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GoMechanic adapted marketing strategies to broaden organic customer acquisition channels: Himanshu Arora
Established in 2016, GoMechanic is a multi-brand car service company and focusses on vehicle maintenance. With a focus on reliability...
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Brands often associate sonic identity with TV jingles: Rajeev Raja, BrandMusiq
Founded by Rajeev Raja with Ajit Varma as CEO and Co-founder, BrandMusiq expresses a brand’s essence by applying the science...
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Short films enhance emotional connection with audience, reinforces brand identity: Kaushik Chakraborty, Tata Capital
Tata Capital, the flagship financial services company of the Tata Group has presented its latest campaign, ‘Mitaye Faasle’, featuring brand...
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Regional brands adopt Disney+ Hotstar amid rising Connected TV advertising trends: Dhruv Dhawan
Recent trends in regional content consumption have significantly shaped the landscape of digital advertising in India, particularly on platforms like...
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Edtech correction shifted marketing focus, not decreased activities; rather, it refocused them: Devish Gala and Abhijit Sanyal, Navneet Education
Navneet Education Limited (NEL) is an educational content provider in India. With a legacy of over 60 years, NEL offers...
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Influencers endorse products, but as advertising professionals, we must represent our brands maturely: Vinod Kunj
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia...
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About 15-20% of Zed Black’s marketing budget is dedicated to cricket and sports: Ankit Agrawal, Zed Black
As the celebrations of Navratri commenced, Zed Black, an incense stick manufacturer, exporter, and retailer unveiled its latest range of...
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Q3 2024 Indian SVOD Market: Disney+ Hotstar sees 2% decline, while Netflix and JioCinema each gain 1%
As the third quarter of 2024 concludes, JustWatch has released its latest data report on the Subscription Video On Demand...
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