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High inflation tightens consumer spending, driving the need for more effective marketing strategies: Abhilash Madabhushi, Consuma
Consuma AI, is an AI startup looking to create an impact on market research for brands. By utilizing advanced AI...
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Delta Electronics’ marketing strategy aligns with its sustainability-driven mission: Rachna Kango
Rachna Kango is Senior Director, ESG & Strategic Marketing at Delta Electronics India. She offers a unique perspective on women's...
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We aim to build our brand and make an impact with new launches, supporting business growth: Swati Rathi, Godrej Enterprises Group
With the onset of summer, the Appliances Business Godrej & Boyce, part of Godrej Enterprises Group has launched television campaigns...
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In PR, young female entrepreneurs must work extra hard to build relationships and credibility due to the time it takes: Surabhi S Kapoor, Pitch Perfect
Medianews4u.com caught up with Surabhi S Kapoor, Founder Pitch Perfect. This is an integrated PR agency that launched in 2019....
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Brands shifting to a performance-based model expect influencers to drive sales along with engagement: Avi Chanoida & Piyush Agarwal, CREATE
CREATE is working with a growing roster of storytelling-driven creators in India, and they’re seeing an increasing demand from brands...
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Sustainable practices are key to brand trust, customer loyalty, and long-term growth: Rajat Agarwal, Barista Coffee
Incepted in 2000, under the name Barista Coffee Company Limited, started with an objective to deliver a truly Italian coffee...
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The Visionary Behind the Waves: Rajeev Nambiar’s 35-Year Legacy in Indian Media
In the fast-evolving world of Indian media, few professionals have managed to remain consistently relevant, impactful, and visionary. Rajeev Nambiar...
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AI tools assist Skara in analyzing user behavior and social media trends from various sources: Ankita Saikia
Skara is a no-code video platform built to empower independent creators. Skara looks to enable anyone who is earning revenues...
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Digital healthcare in India will remain our main investment focus as we build and expand the category: Saibal Biswas, MediBuddy
MediBuddy, a digital healthcare company, had marked International Women’s Day with an interactive campaign—#HerHealthBuddy. This initiative aimed to challenge misconceptions,...
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By 2025, fintech marketing will focus on trust and hyper- personalized experiences: Nilay Patel, EasyPay
EasyPay, a fintech solution company and one of the first fintech companies to go onboard ONDC for offering both Retail...
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