Digital Tech
IAB Tech Lab releases ‘Data Deletion Request Framework’ for public comment
IAB Tech Lab, the global body that sets digital advertising technical standards, has released a draft Data Deletion Request Framework...
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Google loses anti-trust case against videogame maker Epic Games
In a blow to search giant Google, a San Francisco jury unanimously ruled in favour of Videogame maker Epic Games...
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OnePlus launches OnePlus AI Music Studio to get the musicians humming
Global technology brand OnePlus has launched OnePlus AI Music Studio, its community-first innovation. The platform will aid creative expression, empowering...
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‘Spread the message of ‘prosperity with responsibility’’
The festive season in India has consistently been a time when advertisers and marketers bring out their creative best. The...
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‘The festive season brings out the best in advertising because it goes beyond traditional marketing tactics’
The festive season in India is not just a series of holidays on the calendar but a grand spectacle of...
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‘HP Printers have consistently created brilliant emotional films for Diwali’
Advertising in India throws everything it has got into the festival season. And over the years, advertising spending and the...
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JBL uses cross-device retargeting strategy for soundbar launch; claims 15 pc increase in brand awareness
Audio technology brand JBL partnered with Havas Media Network India for the launch of its premium soundbar JBL Bar 1300....
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Sociowash wins creative digital mandate for Sujata Appliances
Consumer appliances company Sujata Appliances has awarded the creative digital mandate to advertising agency Sociowash. The mandate was awarded following...
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‘Unless you have something relevant or refreshing to say, it doesn’t register’
It brings about a LOT of advertising because every brand feels compelled to say something. But, unless you have something...
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‘Brands must sincerely believe in the story that they want to tell the world’
Indian advertising does tend to bring out the best in creativity, storytelling and emotional connection during the festive season. Creatively,...
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