Authors Corner

Despite marketing strategies and consumer behaviour changing fast and quickly, the challenge for brands remains the same - to hold...

The consumption landscape in media is evolving drastically. Streaming services have driven about a revolution when it comes to media...

The global beauty industry is undergoing a significant transformation. A shift towards sustainability and clean beauty is influencing not only...

They say, if you can’t beat them, join them. That’s exactly what I did after repeatedly failing to limit my...

With the great festival season comes great opportunities for businesses. As the streets get vibrant, people's spirits soar and wallets...

The global education landscape is in the middle of an expansive transformation, with the preferences of students and parents alike...

On one side, the media industry is reeling under tremendous pressure, with Adex shrinking to its lowest ebb. Many broadcasters,...

By powering digital marketing strategies to achieve the next level of hyper-personalisation, targeting efficiency, and cost affordability, AI-powered strategies are...

India's love for tea is globally renowned—so much so that even international coffee chains have adapted to the trend by...

Have you ever noticed how some brands just seem to get you? They send that perfect email at the right...