Authors Corner

Leading an all-women team has been one of the most rewarding experiences of my life—not just professionally, but personally. Working...

Expanding into cross-border e-commerce is like stepping onto a global stage - it’s thrilling, full of potential, and undoubtedly challenging....

In an age where consumers are bombarded with endless options and overwhelming amounts of content, standing out isn’t just an...

December—the season when creativity takes centre stage in the world of marketing. It's that magical time of year when big...

The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For...

Picture this: you’re scrolling through Instagram, and a post pops up—your favourite food blogger, sipping a cup of coffee, raving...

India’s gaming industry is undergoing a transformation, evolving from a leisure activity to a powerful contributor to the country’s economic...

Challenger brands are known for one thing: defying conventions and challenging larger competitors in their industries. While they may not...

The evolution of fan clubs, particularly in the context of the Bharat Army, has been nothing short of transformative. Looking...

Picture this: you’re at a bustling marketplace. Vendors shout, neon signs flash, and the aroma of freshly baked goods competes...