Analysis
Indian consumers’ festive budgets surged by 47% year-over-year, reveals survey by Disney+ Hotstar
Mumbail: As the festive season draws near, Indian consumers are preparing for an extensive shopping spree, according to the latest...
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GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023: TAM AdEx
Mumbai: GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023. ‘BFSI’ sector entered among the...
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Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to...
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Indian brands lead AI adoption, reshaping teams: Adobe Study
New Delhi: Adobe has released Digital Trends 2024 Asia Pacific and Japan (APJ) report, showing Indian brands prominently using generative...
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While online channels continue to grow, modern trade formats remain an important channel among consumers: NielsenIQ
Mumbai: NielsenIQ (NIQ), a consumer intelligence company, has released the Full View of Modern Trade Retail Trends in India across...
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Three Tata brands feature in the top 10 brands in Havas CX India’s X Index 2024 India report
Mumbai: Three Tata brands feature in the top 10 brands in The X Index 2024 India report – Havas CX India’s...
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The Open Internet now reaches 640 million users across India: The Trade Desk
Mumbai: New research from global advertising company The Trade Desk shows that young Indian consumers are increasingly gravitating towards the...
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13.8% growth in the OTT audience universe is entirely driven by AVOD: The Ormax OTT Audience Report
Mumbai The Indian OTT audience universe is currently pegged at 547.3 Million (or 54.73 Crore) people. This translates to a...
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Online purchases using coupons grew by 20% in 2023: report
New Delhi: The use of coupons across the globe is growing every year. According to the Admitad affiliate network, the...
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Jan-June 2024 observed a 5% growth in the news genre ad volumes over Jan-June 2023: TAM AdEx
MUMBAI: Jan-June 2024 observed 5% growth in the News Genre ad volumes over Jan-June 2023. Tam has published its half...
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