Analysis
Gen X, millennials likely to head future Fintech companies: Venator Search Partners
MUMBAI: As the banking and financial services industry moves towards the digital era, Generation X is expected to be at...
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Non-metro cities are leading the pack when it comes to growth in e-commerce orders: Delhivery
MUMBAI: 20% of marketers plan more than three months in advance of the peak festive season. Non-metro cities are leading...
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Consumers perceive brands that advertise on OTT/CTV as more premium: The Trade Desk
Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When...
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71% of marketers have ambitions to deliver creative excellence, yet only 37% believe their business has the right capabilities: WARC
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade...
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E-commerce budgets look bright this festive season; planned shopping well in advance dominates: Meesho
MUMBAI: E-commerce budgets look bright this festive season. Planned shopping well in advance dominates. Only a few people will do...
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Dentsu reveals Fourth Annual Superpowers Index: Insights into B2B Buyers
Dentsu, a key partner to top organizations, published the largest global B2B buying behavior study for the fourth year. The...
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Tonic Worldwide’s research division GIPSI unveils The Festive Report Part-2
India: GIPSI, Tonic Worldwide's insights division, launches The Festive Report Part-2. It features 6 unique growth-focused insights in light of...
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India’s BPC Market set to reach USD 34 billion by 2028: Nykaa Beauty Trends Report
India’s beauty market, ranked fourth globally, is evolving rapidly due to premiumisation, changing consumer demographics, and technological advancements. Nykaa's 'Beauty...
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Maharashtra, Delhi, Karnataka, West Bengal and TN account for over half of online shoppers in India: report by IPG Mediabrands and Google
Mumbai: IPG Mediabrands, in collaboration with Google, presents "The Indian Online Shopper 3.0," a comprehensive exploration of consumer behavior in...
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The Indian tablet market shipped 1.84 mn units in 2Q 2024, up 128.8% year-over-year: IDC
Mumbai: The Indian tablet market (inclusive of detachable and slates) shipped 1.84 million units in 2Q 2024, up 128.8% year-over-year...
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