Analysis
48% of respondents are more inclined to purchase festive-themed products during the festive season: Inshorts Poll Insights
MUMBAI: 48% of respondents were more inclined to purchase festive-themed products during the festive season. Inshorts Group, which runs the...
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Urban Indians show the highest spending propensity in four years, at 117.37: YouGov’s Diwali Spending Index
MUMBAI: Urban Indian consumers are preparing for increased spending this Diwali. The YouGov Diwali Spending Index has hit a record...
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76% of marketers in India believe that influencer marketing is essential for brand building, marking a pivotal role in consumer trust and brand authenticity: Zefmo’s 6th Annual India Influencer Report 2023-24
MUMBAI: Zefmo Media an influencer marketing platform, has released its 6th edition of the India Influencer Marketing Report 2023-24, unveiling...
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80% of festive sale shoppers typically discover deals and new products through Meta platforms due to AI in online product and brand discovery: Meta Report
MUMBAI: 80% of festive sale shoppers typically discover deals and new products through Meta platforms underlining the growing role of...
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Ecom-Gaming was the top category with the most diverse celebrity endorsements: TAM AdEx
Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than...
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Impact of the Digital Personal Data Protection Act, 2023 may vary significantly across different gaming formats: AIGDF
MUMBAI: The All-India Game Developers’ Forum (AIGDF), in partnership with the Indian Governance and Policy Project (IGAP), has released its...
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Digital ad impressions rose by 8% from Jan-June 2022 to 2024: TAM AdEx’s report
MUMBAI: The digital medium witnessed an increase in ad impressions by 8% in Jan-June 2024 compared to Jan-June 2022. Services...
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93% of Indian consumers rely on online ads for discovering new products and brands this festival season: report
As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to...
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Fashion, electronics, home goods are the most popular product categories ordered through smartphones by Indian shoppers: Mobmio
MUMBAI: Shoppers are making more and more purchases from smartphones - both the share and total volume of such sales...
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Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt...
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