Analysis
Two-Thirds of Gen Z Want Less Screen Time as Over 50% of Indians Question Online Content: Report
In a rapidly shifting digital environment, over half of people in India are increasingly questioning the content they encounter online,...
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The cumulative box office for January-September releases is 9.5% below the same period in 2023: Ormax Media
MUMBAI: Ormax India's Box Office Report noted that September 2024 marked a good month at the India Box Office with...
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Brands need to show more humanity and generosity when times are tough: Havas 2024 Meaningful Brands Global Report
MUMBAI: Havas has published the 2024 edition of its Global annual Meaningful Brands study, revealing new found resilience and optimism...
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Mumbai leads the way 90% increase in organic food searches: JustDial Study
MUMBAI: The Indian organic food market is experiencing a meteoric rise, driven by a growing consumer awareness of the health...
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In 2025, Gen Z’s direct spends will amount to $250 bn: Snap, BCG’s report ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
MUMBAI: Collective spending power of gen Z has reached $860 billion, surging to $2 trillion by 2035. - In 2025,...
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PVR reduces net loss to Rs. 12 crores in 2Q compared to the previous quarter’s Rs. 179 crores net loss
MUMBAI: Multiplex chain PVR Inox has reported a consolidated net loss of Rs 12 crore for the second quarter ended...
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India’s Online Gaming Market Set to Surge: From INR 33,000 Crore to INR 66,000 Crore by 2028: PwC report
PwC India recently unveiled a comprehensive report titled “From Sunrise to Sunshine: The Contribution of Online Gaming to the Viksit...
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Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation....
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Dentsu Key 2025 Media Trends: The Algorithmic Era – How AI and Technology Will Shape Media in 2025
Dentsu has released its highly anticipated 2025 Media Trends report, titled ’The Year of Impact’. This edition, crafted by specialists across Carat, dentsu...
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Influencer Marketing in India to Reach $3.5 Billion by 2028; Brands Spend 47% of Influencer Marketing Budget on Instagram: report
Mumbai: According to the latest annual report by Kofluence, a leading influencer marketing platform, the Indian influencer marketing industry is...
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