Analysis
91% of Marketers say News Providers Are Vital for Brand Building: Study
Despite increasing pressure to deliver immediate results, marketers are doubling down on long-term brand-building strategies, with a particular emphasis on...
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The protagonists of ‘Stree 2’ defy the archetype, making it a blockbuster very different from those in 2023: Ormax Media
MUMBAI: Ormax Media has published a report called 'Breaking the blockbuster mould'. It noted that the success of 'Stree 2'...
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Dell Laptops tops TRA’s Most Desired Brands Report 2024 for fourth year, Apple iPhone stands second, Titan third
MUMBAI: Dell Laptops has claimed the title of the #1 Most Desired Brand of 2024 for an impressive fourth consecutive...
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The Luxury Brands’ section on Cardekho saw a 17% increase in traffic YoY: Festive-Trends Report
MUMBAI: Analysing the heightened consumer activity during the festive season, CarDekho Group's New Auto segment, a platform for automotive content...
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In the 1960s and 1970s, Hindi cinema portrayed love, family, and identity; recent films depict struggle, war, truth, and justice: MovieMe
MUMBAI: The evolution of Hindi cinema over the decades reflects both changing societal values and audience tastes. In the aftermath...
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Beyond the last-minute rush seen in most shoppers, typically associated with festive sales, Gen Z is all about planning: Assiduus
MUMBAI: Gen Z often called the 'swipe-up generation', is rewriting the rules of online shopping. They’re at the forefront of...
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82% of Gen Z in India believe Spotify is the ultimate antidote to doom-scrolling: Culture Next Report
MUMBAI: Spotify's sixth annual Culture Next Report reveals how Gen Z in India is using music and podcasts to forge...
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Audiences are equally excited about Diwali releases ‘Bhool Bhulaiyaa 3’ and ‘Singham Again’: Ormax Cinematix
MUMBAI: Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham...
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Kommune’s “Consumed” Report Unveils Five Mega Trends Shaping India’s Evolving Consumer Culture
India’s premier culture collective, Kommune, has launched its first culture report, “Consumed: A Deep Dive Into Consumer Culture In India,”...
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Two-Thirds of Gen Z Want Less Screen Time as Over 50% of Indians Question Online Content: Report
In a rapidly shifting digital environment, over half of people in India are increasingly questioning the content they encounter online,...
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