Analysis Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review December 13, 2025
Analysis India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report December 10, 2025
Analysis Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug December 9, 2025
Analysis 3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint December 9, 2025
Analysis The Kapil Sharma Show drives weekend prime time performance of Sony TV: Zapr study June 24, 2016 0 Read moreDetails
Analysis Zenith revises Global ad-spend forecast downward from 4.6 % to 4.1% June 21, 2016 0 Read moreDetails
Analysis GIMA Awards 2016 on Colors TV bags 33 million TV viewers: ZAPR’s TV Viewership data June 20, 2016 0 Read moreDetails
Analysis Colors garners 17.5 million viewers with new TV series ‘Kavach Kali Shaktiyon Se’: Zapr June 17, 2016 0 Read moreDetails
Advertising IPG Mediabrands reduces ad-spend growth forecast for 2016 in India to 16.2% June 16, 2016 0 Read moreDetails
Analysis Television will be dominant medium for the foreseeable future but mobile rise sharply: Zenith June 13, 2016 0 Read moreDetails
Analysis Star Vijay’s new reality shows NVOK & Accham Thavir attracts more than 5 mn viewers: Zapr June 10, 2016 0 Read moreDetails
Analysis Key findings in PwC’s Global Entertainment and Media Outlook 2016-2020 June 10, 2016 0 Read moreDetails
Analysis Digital is set to be the single largest medium for luxury advertising: Zenith Forecasts June 7, 2016 0 Read moreDetails
Analysis Global Satellite industry revenue crosses $208 billion in 2015: Satellite Industry Association June 3, 2016 0 Read moreDetails
