Analysis GenAI and AI-driven transformation are progressing from proof of concept to wider adoption: HCLTech and MIT Technology report January 25, 2025
Analysis Kantar Survey reveals mixed Consumer Sentiments on Budget 2025 amid GDP slowdown January 23, 2025
Analysis Print media captures 73% of jewellery ad spend in 2024: Excellent Publicity January 23, 2025
Analysis Cinema ads offer twice as much brand retention as TV, claims DCM study November 25, 2014 0 Read more
Analysis Ad industry is ‘over-indexed’ on Print, Magazines and TV and ‘under-indexed’ on Digital, WPP chief Sir Martin Sorrell November 11, 2014 0 Read more
Analysis How the Indian TV viewership pattern evolved from tear jerking saas-bahu to action drama “24” October 24, 2014 0 Read more