Analysis Resource limitations, data gaps, and technical constraints impede digital brand product managers from innovating effectively: CleverTap December 2, 2024
Analysis Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report December 2, 2024
Analysis Survey Reveals 60% of Parents Encounter Age-Inappropriate Ads in Child-Safe Content November 28, 2024
Analysis AI-driven personalization, creators, and messaging drive quick commerce growth and online shopping in Tier-2/3 towns: Meta Study November 27, 2024
Analysis Cinema ads offer twice as much brand retention as TV, claims DCM study November 25, 2014 0 Read more
Analysis Ad industry is ‘over-indexed’ on Print, Magazines and TV and ‘under-indexed’ on Digital, WPP chief Sir Martin Sorrell November 11, 2014 0 Read more
Analysis How the Indian TV viewership pattern evolved from tear jerking saas-bahu to action drama “24” October 24, 2014 0 Read more
