Analysis 61% of shoppers credit retail media touchpoints like Amazon with influencing their purchase decisions: MMA India, Amazon Ads Report December 2, 2024
Analysis Resource limitations, data gaps, and technical constraints impede digital brand product managers from innovating effectively: CleverTap December 2, 2024
Analysis Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report December 2, 2024
Analysis Survey Reveals 60% of Parents Encounter Age-Inappropriate Ads in Child-Safe Content November 28, 2024
Analysis 68% Marketers and Agencies to increase digital video ad spend next year : IAB report April 28, 2015 0 Read more
Analysis BARC service is transparently priced at 1% of broadcaster advertising revenues April 20, 2015 0 Read more
Analysis Indian Sports industry has grown by 10% in 2014: GroupM ESP Report April 16, 2015 0 Read more
Analysis Cricket losing its charm as Sponsors bat big time for Hockey, Football & Kabaddi : report GroupM ESP April 15, 2015 0 Read more
Analysis Mobile accounts for more than half of social media spend in UK : report IAB & PwC April 9, 2015 0 Read more
Analysis Star India falls short of ICC World Cup ad revenue target of Rs 850 Cr April 7, 2015 0 Read more
Analysis Online video to drive 4.4% jump in global ad spend in 2015 as brands move budgets away from TV March 31, 2015 0 Read more
