Analysis

New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher...

MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they...

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

Mumbai: The 2024 Diwali festive season saw significant growth in India's online retail sector, with Criteo, a commerce media company,...

MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is...

MUMBAI: Out of the 591 million gamers in India, female gamers rose from 41% to 44%. The Indian gaming market...

MUMBAI: Affle India, a consumer intelligence driven global technology company has announced results for the second quarter and half-year ended...

Mumbai: GroupM, WPP’s media investment group, and Kantar, the global leader in marketing data and analytics, have unveiled the fifth...

Mediagenix, a leading provider of smart content solutions, has published the findings of its 2024 M-Connect Survey, offering an insightful...

Despite increasing pressure to deliver immediate results, marketers are doubling down on long-term brand-building strategies, with a particular emphasis on...