Analysis
Asia to command 42% of global GDP and majority of world’s youth by 2040: TBWA\ Asia’s ‘Eastfluence’
Mumbai: TBWA\ Asia has released ‘Eastfluence’, a landmark cultural intelligence report revealing a decisive global shift in influence, creativity, and...
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India’s Leading 100 Brands Reach $523.5B Valuation, Nearly 13% of GDP: Kantar BrandZ
Mumbai: Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting...
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Singles’ Day is quickly becoming a high-intent shopping event for Indian consumers, despite muted global sales: Gokwik study
MUMBAI: India's rapidly growing direct-to-consumer (D2C) sector saw a 21% increase in total orders on November 11 compared to the...
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Radio Advertising Sees 4% Growth in Jan–Sep 2025; Maruti Suzuki Leads the Airwaves: TAM AdEx Report
Mumbai: India’s radio advertising industry continued its upward momentum in 2025, recording a 4% rise in ad volumes during January–September...
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68% of Indian travelers turning to YouTube for inspiration: Google- Kantar Report
New Delhi: Indian travelers are demonstrating record levels of confidence and digital engagement, with 88% expressing a strong intent to...
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India’s 377M Gen Z consumers are reshaping the nation’s digital retail landscape: LS Digital Report
Mumbai: A new report titled “Gen Z and the New Frontier of Online Shopping in India” reveals that India’s 377...
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Ipsos retains No. 1 position as most innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list
New Delhi: Ipsos has once again secured the No. 1 ranking in the 2025 GRIT Top 50 Most Innovative Suppliers...
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India’s new data privacy rules set to redefine digital advertising: Elara Capital’s Karan Taurani
Mumbai: The government’s notification of the Digital Personal Data Protection Act (DPDPA) Rules 2025 marks a watershed moment for India’s...
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India’s WWC 2025 matches drive 3x jump in ad volumes; non-India games up 57%: TAM Sports
Mumbai: The latest TAM Sports report on the ICC Women’s Cricket World Cup (WWC) 2025 reveals a landmark year for...
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72% of marketers plan to apply AI in more ways over the next 12 months: MiQ Report
Mumbai: Artificial intelligence continues to reshape the advertising landscape, driving efficiencies across media planning, creative optimization, and audience engagement. However,...
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