Analysis Young adult is a leading genre generating huge audiences and fandoms: Prime Video January 29, 2025
Analysis TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx January 29, 2025
Analysis ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day January 28, 2025
Analysis iProspect releases third annual 2018 Future Focus: The New Machine Rules December 14, 2017 0 Read more
Analysis Marketing budgets of Indian films grown to 10-15% of production cost: Showbiz Report by GroupM’s ESP Properties December 13, 2017 0 Read more
Analysis Connected consumers in India are increasingly using mobile payments: Kantar TNS study December 5, 2017 0 Read more
Analysis TV to Lose One Point of Share Per Year in 2017 and 2018: GroupM This Year Next Year Forecast December 4, 2017 0 Read more
Analysis Media and Entertainment Industry will generate 4 mn jobs in 5 years: CII-BCG report December 4, 2017 0 Read more
Analysis India at No. 4 in the top ten contributors to global adspend growth between 2017-2020: Zenith Ad Ex Forecast Dec 2017 December 4, 2017 0 Read more
Analysis Mobile is second largest advertising medium, representing 23% of global ad-spend: WARC Data November 30, 2017 0 Read more
Analysis Two thirds of world’s digital display advertising will be traded programmatically by 2019: Zenith Forecasts November 29, 2017 0 Read more
