Analysis Young adult is a leading genre generating huge audiences and fandoms: Prime Video January 29, 2025
Analysis TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx January 29, 2025
Analysis ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day January 28, 2025
Analysis Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up: WARC Global Ad Trends December 18, 2018 0 Read more
Analysis Consumers expect smart speakers to take part in family arguments: 10 hot consumer trends for 2019 December 12, 2018 0 Read more
Analysis India’s Net Ad sales revenue to grow +15.4% in 2019 backed by Digital, Cricket WC and Elections: MAGNA 2019 Adex Forecast December 7, 2018 0 Read more
Analysis Consumers in Asia want brands to stand up for local causes: Purpose in Asia – Kantar December 7, 2018 0 Read more
Analysis India’s media consumption growing at 9% CAGR; 2X that of China and 9X that of US: BCG-CII report December 6, 2018 0 Read more
Analysis Instagram is fastest growing Social Network among World Leaders; PM Modi is Most followed with 14.8 million followers: BCW Twiplomacy Study 2018 December 6, 2018 0 Read more
Analysis Programmatic adoption in India poised to grow to 52% in next 24 months: Mobile Ecosystem and ad-Sizing Report 2018 by MMA & GroupM December 5, 2018 0 Read more
Analysis GroupM’s Ad forecast downgrades 2018 growth expectations to 4.3%; Projects 3.6% growth in 2019 December 4, 2018 0 Read more
Analysis In India 58% will view brands on social media that “offer deals or discounts”: KPMG Me, my life, my wallet December 4, 2018 0 Read more
Advertising Global e-commerce advertising to reach US$100bn potential in 10 years with Personal and targeted communication is driving ad growth: Zenith Forecasts December 3, 2018 0 Read more
