Analysis In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media January 27, 2025
Analysis GenAI and AI-driven transformation are progressing from proof of concept to wider adoption: HCLTech and MIT Technology report January 25, 2025
Analysis Kantar Survey reveals mixed Consumer Sentiments on Budget 2025 amid GDP slowdown January 23, 2025
Analysis Kantar IMRB lays out useful predictions for businesses & brands in 2019 based on consumer insights January 17, 2019 0 Read more
Analysis Digital will contribute 29% of the ad market size by 2021: DAN Digital Report 2019 January 17, 2019 0 Read more
Analysis India Adspend to grow at +10.6% to reach $10.1 Billion in 2019; Asia Pacific to Grow 4.5%: Dentsu Forecast January 11, 2019 0 Read more
Analysis Virat Kohli retains top spot while Deepika Padukone rises to 2nd position : Duff & Phelps’ Celebrity Brand Valuation Report 2018 January 10, 2019 0 Read more
Analysis Marketers see gaining consumer trust as vital factor to keep them buying their brand: iProspect 2019 Future Focus January 9, 2019 0 Read more
Analysis Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up: WARC Global Ad Trends December 18, 2018 0 Read more
Analysis Consumers expect smart speakers to take part in family arguments: 10 hot consumer trends for 2019 December 12, 2018 0 Read more
Analysis India’s Net Ad sales revenue to grow +15.4% in 2019 backed by Digital, Cricket WC and Elections: MAGNA 2019 Adex Forecast December 7, 2018 0 Read more
Analysis Consumers in Asia want brands to stand up for local causes: Purpose in Asia – Kantar December 7, 2018 0 Read more
