Analysis
Indian video OTT market to witness CAGR of 22.6% during 2017-22; TV to clock CAGR of 10.6%: ASSOCHAM-PwC Study
New Delhi: With a CAGR of 22.6% during the period of 2017–2022, the Indian video OTT market is poised to outperform...
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BJP overtakes Congress in Most Aired Ads Chart; Apple iPhone tops Most Watched & Most Liked: Chrome Optimal Wk 17
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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India becomes mobile-first news market with 68% using smartphones as their primary device for News update: report
Chennai: The future of news in India is mobile-first, and platform-dominated; audiences mistrustful of news and concerned with disinformation –...
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share: WARC Global Ad Trends
International: WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend...
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Admitad releases its second Annual Report to highlight key growth drivers in global e-commerce industry
Mumbai: Admitad India, the India arm of global affiliate network Admitad, has released its second Annual Report, highlighting several key...
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Cricket Media Rights market to touch $2 Bn by 2021; ICC Cricket World Cup 2019 valued at $1.7 Bn: Media Partners Asia
Mumbai: The Value of Cricket Media rights across Globe are expected to double from $1 billion last year to more...
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Online Video revenues in Asia Pacific to double by hitting $52 billion in 2024: Media Partners Asia
According to Media Partners Asia (MPA) revenues from online video subscriptions and advertising across the Asia Pacific will double to...
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Marketers see difficulty in getting holistic view of customers across all interactions as biggest challenge in 2019: report
Customer experience optimisation is a top priority for businesses this year, with 19% of marketers viewing it as the “most...
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VIVO emerges as the buzziest brand this IPL; Zoozoos help Vodafone remain as the most loves Brand
Mumbai: WaveMaker mesh - real-time marketing command centre analyzed the overall social media activies of VIVO IPL 2019 and curated...
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New Services Set to Drive SVoD Revenues up 25% to USD$36 Billion in 2019 : Futuresource Consulting
SVoD Market Research, Analysis and Commentary Subscription Video on Demand (SVoD) continues to resonate with consumers across the globe, becoming...
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