Analysis
India’s entertainment and media industry to clock over INR 451,373Cr by 2023: PwC Report
According to PwC’s Global Entertainment & Media Outlook 2019–2023, the Indian entertainment and media industry is expected to reach INR...
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65% (167mn) of South India tune into News on Counting day; clocks 416 % increase in viewership
Chennai: The much-awaited Parliament election results were declared on 23rd May, and the media platforms have seen one of their...
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FMCG brands revisit the most aired spots list, dominated by Political Ads until last week: Chrome Optimal+ WK 21
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Dell is India’s Most Trusted Brand, Jeep ranks 2nd in the list
Mumbai:Dell has been ranked as India’s Most Trusted Brands in TRA’s Brand Trust Report, 2019, the ninth edition in its...
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766 MN viewers consumed sports content in 2018: BARC’S Newsletter THiNK
BY: Yohan P Chawla Cricket is a sport that binds the entire nation together, and that’s a fact everyone is...
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Global gross SVOD subscriptions will climb by 119 million in 2019: Digital TV Research
The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million –...
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Commanding Respect & Demonstrated Sincerity – Brand ‘Behaviours’ that helped Modi win voter trust: TRA Research
TRA Research, a consumer-insights organization, conducted a research using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting...
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BARC HSM GEC Wk 21: Dangal leads U+R while Star Plus tops Urban Market
In the data unveiled by BARC India, for week 21 pertaining to the period between Saturday, 18th May 2019 to...
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Internet ad formats set to account for over half of global media spend by 2020: WARC Global Ad Trends
WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or...
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Indian Film’s Marketing ad spends in 2018 Progressed to a Considerable Rs.600+ Crores: GroupM’s ESP Properties
Mumbai : ESP Properties- the entertainment and sports division of GroupM launched the second edition of SHOWBIZ Report, in India. SHOWBIZ...
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