Analysis
Santoor Sandal & Turmeric tops Most Aired Campaign; Kalyan Jewellers is the Most Liked Campaign in Chrome Optimal+ Wk 42
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 42...
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YouGov study reveals that Women are spending as much time as men on playing real money games online
Contrary to the popular notion of gaming being associated with men, YouGov’s new research on online gaming shows that women...
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Apple dominates the pre-owned smartphone market in India, thumps other brands in popularity: OLX study
New Delhi: Apple has raced ahead of Samsung, Xiaomi and BBK Electronics brands (Vivo, Oppo, and Oneplus) to emerge as...
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Economic Downturn will hugely impact the future growth of SVOD: report
The subscription video-on-demand (SVOD) industry that was sailing in faster pace without much of the hurdle so far could be...
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Consumer Confidence nosedives by 3.5 percentage points in October 2019 for urban Indians, as downward slide continues for straight 4th month: Thomson Reuters-Ipsos PCSI
New Delhi: Consumer Confidence of Indians has further skidded by 3.5 percentage points, in October 2019, according to the latest...
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Santoor Sandal & Turmeric tops Most Aired Campaign; Kalyan Jewellers is the Most Liked Campaign in Chrome Optimal+ Wk 41
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 41...
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WARC Global Ad Trends – Global adspend forecast to grow 6.0% to $656bn in 2020 across all product sectors
Mumbai: WARC, the international marketing intelligence service, has found that advertising spend is set to rise next year across all...
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Global IPTV Market to Grow by $69.3 Billion: report by Research and Markets.com
The Internet Protocol Television (iPTV) market worldwide is projected to grow by US$69.3 Billion, driven by a compounded growth of...
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Uber and LinkedIn Join the Ranks of Interbrand’s 2019 Best Global Brands Report while Facebook drops out of the Top 10
2019 sees 20th year of Best Global Brands New entrants include Uber (#87) and LinkedIn (#98) Facebook drops out of...
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FMCG Market value drops to 7.3% in Q3 due to major drop in rural demand: Nielsen India FMCG Growth Snapshot
Nielsen India FMCG Growth Snapshot for Q3 (July to September 2019) has stated that country’s FMCG market value growth has...
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