Analysis

MUMBAI: Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to...

MUMBAI: With 81% of B2B ads globally failing to gain adequate attention or drive recall, B2B marketers need more compelling...

Bengaluru: InfoVision Inc., a  global IT services company specializing in enterprise digital transformation, has launched AlphaMetricx (AMX), an advanced AI-powered...

MUMBAI: GenZ professionals are optimistic and forward-thinking when it comes to GenAI. 1 in 2 GenZs believe that GenAI will...

Large majority of Global CMOs see media as a very important, if not critical, driver for business growth  Priority areas...

MUMBAI: Prime Video’s ‘Citadel: Honey Bunny’ got 8.4 million unique viewers. Netflix’s crime-drama-thriller ‘The Buckingham Murders’ got 7.5 million viewers....

MUMBAI: McAfee has said that it safeguarded users against suspicious or malicious URLs nearly 24,000 times throughout the festive season....

MUMBAI: Indian Films that released in October 2024 grossed ₹994 crores at the domestic box office • Led by 'Amaran'...

Mumbai: India's sports market is on track to reach a staggering $130 billion by 2030, growing at a compound annual...

New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher...