Analysis
In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media
Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...
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GenAI and AI-driven transformation are progressing from proof of concept to wider adoption: HCLTech and MIT Technology report
MUMBAI: A study by HCLTech, a global technology company, and MIT Technology Review Insights has revealed that while 87% of...
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Kantar Survey reveals mixed Consumer Sentiments on Budget 2025 amid GDP slowdown
New Delhi: Kantar, the world’s leading marketing data and analytics company, has unveiled findings from the 4th edition of its India...
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Retirement is Out, Longevity is In: Key Insights from VML’s 2025 Trends
The 11th edition of VML’s The Future 100 report outlines transformative trends set to define business, culture, and consumer behavior...
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Print media captures 73% of jewellery ad spend in 2024: Excellent Publicity
MUMBAI: Excellent Publicity, an ad tech agency has released a report underlying a notable shift in the adlandscape of the...
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Taboola Newsroom highlights cricket’s digital surge: IPL 2025
Mumbai: With IPL 2025 around the corner, the nation’s enthusiasm is palpable, and digital platforms are at the forefront of...
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Tips Music’s 3Q revenue up by 20 per cent to Rs. 77.5 crores
MUMBAI: Tips Music's Q3FY25 revenue was Rs. 77.7 crores, reflecting a y-o-y growth of 20 per cent. Revenue for the...
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Holidays, football and blockbusters drive record highs for YouTube, Netflix and Amazon Prime Video in December: Nielsen’s The Gauge
MUMBAI: The Gauge, Nielsen’s monthly snapshot of total broadcast, published that their December 2024 interval was bookended by the Thanksgiving...
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AI job market grows by 42% over two years; 14% increase expected this year: foundit insights tracker
MUMBAI: As per the latest data from jobs and talent platform, foundit (formerly Monster APAC & ME), India’s hiring landscape...
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AI, Reels, Creators, and WhatsApp driving lead gen for auto OEMs and dealerships: Meta and FADA Whitepaper
MUMBAI: Meta and Federation of Automobile Dealers Associations (FADA) have unveiled a joint whitepaper and playbook highlighting the changing consumer...
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