Analysis
Digital Transformation Spending Soars—But 37% of Projects Still Fail, VML’s 2025 report finds
VML Enterprise Solutions has released comprehensive new research across eight global markets, revealing persistent disconnects between digital transformation investments and...
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98% of IPL 2025 Viewers Have a Favourite Player, But Only 37% Pick a Team: CrispInsight-Kadence Report
Mumbai: As IPL 2025 powers into its third week, a new report released by CrispInsight and Kadence International uncovers a...
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Hygiene Brands Dominate Indian Screens: Harpic, Lizol & Dettol Lead Top 10 Advertisers Across Genres
Chennai: In a compelling reflection of evolving consumer priorities, hygiene and personal care brands are taking center stage in the...
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76% of consumers find online shopping unexciting, with 29% considering it a chore: Criteo’s Global Report
MUMBAI: Online shopping has become a routine, mechanical experience—efficient, but stripped of the magic it once held. According to The...
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IPL 18 Sees 12.5% Surge in TV Ad Volumes: TAM Sports Second Update
Mumbai: The Indian Premier League (IPL) 2025 is not just delivering action on the field—it’s powering strong growth in television...
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DeepSeek will have to make some significant improvements in its product to gain more users to challenge ChatGPT: Bobble AI’s Market Study
MUMBAI: Now, it seems like DeepSeek will have to make some significant improvements in its product to gain more users;...
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TV subscription revenue grows despite industry dip; FM radio ad revenue rises 14.8%: TRAI Report
Mumbai: India’s broadcasting landscape continues to evolve with strong distribution infrastructure and expanding reach across television and radio services. According...
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Malayalam film ‘L2 Empuraan’ stood out as a significant multi-language release in March: Ormax
MUMBAI: In a month that didn't see the usual flow of big releases, Malayalam film 'L2 Empuraan' stood out as...
Read moreOnly 1 in 4 Recall More Than 5 Brands: Is Your IPL Spend Paying Off? – eDART-IPL25
As India’s biggest cricketing extravaganza returns in full swing, IPL 2025 has already captured the attention of millions. But beyond...
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Consumers are increasingly cautious of “greenwashing”: BrandPulse Report
Mumbai: In a marketplace where environmental awareness is no longer optional but expected, a new study by leading insights firm...
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