Ad-Tech
IAB Tech Lab unveils ADMaP protocol for public review
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has launched ADMaP (Attribution Data Matching Protocol) for public...
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Taboola Unveils Abby: An Industry-First Generative AI Assistant for Advertisers
Taboola, a global leader in powering recommendations for the open web, has announced the launch of Abby, a groundbreaking Generative...
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AnyMind Group names Siddharth Kelkar and Aditya Aima as Co-Managing Directors for India and MENA
Singapore: AnyMind Group, a leading Business Process as a Service (BPaaS) company for marketing, e-commerce, and digital transformation, has announced...
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Adobe launches GenStudio to speed up campaigns for marketing teams with generative AI and insights
New Delhi: Adobe has announced the general availability of Adobe GenStudio for Performance Marketing, a groundbreaking generative AI-first application designed...
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IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a...
Read moreAdobe Express boosts On-Brand Content Creation for Global Enterprises with enhanced features
New Delhi: Adobe has announced new innovations for Adobe Express aimed at empowering the world’s largest enterprises to accelerate and...
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Adobe’s new free web app Adobe Content Authenticity looks to help creators protect and receive attribution for their work with Content Credentials
MUMBAI: Adobe has announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution...
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IAS empowers Publishers with New Quality Attention™ Measurement Tool
Integral Ad Science (Nasdaq: IAS), a leader in media measurement and optimization, has launched its Quality Attention™ measurement product for...
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IAS improves AI-Powered media quality on YouTube with brand safety metrics for misinformation
Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the launch of its...
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BharatBox collaborates with Dimo to elevate brand experiences via Digital IP Engagement
India: BharatBox, a metaverse venture in India created by The Sandbox and Brinc, has announced a key partnership with Dimo...
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