Chennai: Casagrand’s new campaign with Sourav Ganguly as brand ambassador is titled ‘Transforming Lives’, drawing parallels between Ganguly’s journey and the company’s mission in residential real estate to inspire home-buyers across India.
Highlighting Casagrand’s focus on quality and innovation aligned with Ganguly’s achievements, the campaign portrays a Casagrand home as the key to pursuing dreams and creating a lasting legacy.
The TVC by Hi-Flicks Media features Sourav Ganguly, aka Dada, sharing his journey of challenging norms and becoming a cricket icon, resonating with Casagrand’s mission to revolutionize home buying in India.
The commercial features Ganguly’s journey to captaincy, highlighting how leadership and excellence can transform realms like sports and real estate. By transitioning from Ganguly’s successes to Casagrand’s homes, it emphasizes Casagrand’s aim to innovate and enhance living experiences in residential spaces.
The campaign is now live across multiple platforms, including television, print, digital, and social media.
TVC Link:
