The Indian Edtech company Byju’s has roped in Jiten Mahendra, former Senior Vice President at Landmark Group, as Vice President-Marketing.
During his 12-year stint with Landmark Group, Mahendra drove sales by devising an effective marketing, CRM, and digital strategy for MAX Fashion.
Prior to that, he worked with Mahindra & Mahindra. As Brand Manager for Mahindra Auto, Mahendra played a vital role in the successful launch of the Mahindra XYLO.
Earlier, he has worked with Kansai Nerolac paints, Zydus Cadila, Unilever, and Sphinx Creative Communications.
