As International Women’s Day approaches, brands across various industries are gearing up to celebrate and empower women through impactful campaigns. From raising awareness about health and gender biases to challenging beauty standards and advocating for equality, these brands are using their platforms to highlight issues and promote inclusivity. Campaigns such as MediBuddy’s focus on women’s health, Shemaroo’s social experiment on unconscious bias, and Tanishq’s empowering film on choice showcase a diverse range of messages that encourage support, understanding, and respect for women. Each initiative reflects the ongoing efforts to bridge gaps, break stereotypes, and celebrate women’s achievements in every sphere of life.
MediBuddy
MediBuddy’s #HerHealthBuddy campaign for International Women’s Day educates about women’s health, busting myths with quizzes and expert insights, emphasizing the need for understanding and support on vital topics like menstruation and medical disparities. Prioritizing women’s health goes beyond recognition—it’s a societal responsibility to bridge the knowledge gap and drive positive change for women and communities worldwide.
Shemaroo Entertainment
Shemaroo Entertainment’s #HarRoleIsHerRole campaign challenges societal biases on Women’s Day by showcasing how unconscious prejudices shape our perceptions. In a social experiment, 10 artists unintentionally depicted only men when asked to paint professionals, highlighting the deep-rooted gender biases still prevalent in our society.
Re’equil
Re’equil’s #StartTalking campaign for Women’s Day addresses postpartum depression, highlighting the importance of family support for new mothers. In India, where 1 in 5 mothers are affected by PPD, the campaign aims to raise awareness and encourage open discussions within families to recognize and support those experiencing PPD symptoms.
Shryoan Cosmetics
Shryoan Cosmetics launches ‘True Beauty. Unstoppable You.’ campaign on Women’s Day, celebrating confidence, individuality, and self-love, challenging beauty norms. The online movement spans Instagram, YouTube, and Facebook with hashtags #TrueBeauty and #UnstoppableYou for women to share self-acceptance stories.
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The D Wave
The D-Wave, a new age science-backed skincare brand known for its result-oriented skin solutions launched their Women’s Day Campaign, #UntrendingSkincare. The campaign focuses on challenging the conventional approach to beauty trends that exploit a woman’s insecurities with any skin-related issues further hitting their confidence.
DECATHLON
DECATHLON celebrates International Women’s Day with its “Play Your Own Way” campaign, challenging outdated gender norms in sports. Women are encouraged to pursue their passion without restrictions, fostering inclusivity and empowerment. Through a powerful film, the campaign showcases women excelling in various sports, breaking barriers and reshaping the game. This Women’s Day, join Decathlon in championing inclusivity and celebrating women who dare to redefine athleticism.
CARS24
CARS24’s ‘Park Your Bias’ campaign exposed a common bias – despite equal skill, trust favors males. In a revealing experiment, 97% chose a male valet over a female one. This bias persists even though women hold 35% of driving licenses and drive professionally, contradicting stereotypes that men are riskier drivers. Statistics show men cause more accidents and violations, yet women are unfairly considered inferior drivers.
Luminous
Luminous Power Technologies releases its third #WomenInEnergy campaign film on International Women’s Day, spotlighting women in male-dominated energy fields. The film features Ritika, who defies stereotypes by showcasing her solar model with her mother’s guidance. Emphasizing women’s leadership in STEM, the film challenges the notion of male technical dominance. Celebrating Inclusion Month in March 2025, Luminous aligns with the UN’s focus on gender parity. Committed to diversity and allyship, the company plans activities like Inclusion Walks and workshops on inclusive allyship and collaboration.
Chinese Wok
Chinese Wok, India’s largest Chinese restaurant chain, celebrates Women’s Day with limited-edition packaging embodying various aspects of womanhood. The special packaging, featured on takeaway bags throughout March, narrates a visual tale of friendship, career success, self-care, and family, all centered around a bowl of noodles. Alongside showcasing inclusivity and creativity, the brand offers special deals for women. From 5th to 7th March, enjoy free dessert on orders over ₹350, and on 8th and 9th March, relish the full menu for just ₹149.
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Viah Beauty
Viah Beauty’s Glow Like Her campaign for Women’s Day celebrates the special bond between mothers and daughters. Influencers will showcase the Sun Protective Moisturizer, offering hydration and sun protection without a white cast. This campaign embodies Viah Beauty’s commitment to effective skincare that enhances natural glow.
Simply Fresh
Simply Fresh, the edible oil brand from BN Group, challenges stereotypes in its new Women’s Day video campaign, part of the #RakhoIraadeFresh initiative. The video promotes gender equality by urging a shift in outdated views, emphasizing inclusivity and equal opportunities. The impactful video features a working woman handling household chores before heading to work. When she chooses a taxi driven by another woman, the driver asks why she picks her every day. The passenger’s response highlights the need to change societal biases, encouraging a more open mindset towards women in various roles.
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Snitch
Snitch, a fashion brand, launched a campaign tackling online misogyny – prompting reflection and accountability. Through this, it shines light on women’s digital struggles and encourages responsible online choices. A video ad reveals common disrespectful comments women face online, promoting empathy and accountability in digital interactions. Snitch’s social media success comes from understanding trends, using influencers, and connecting with Gen Z. By staying engaged in digital conversations, Snitch maintains a safe online space by addressing key concerns.
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Glam21
Glam21’s #HaqSeHaseen campaign empowers women to redefine beauty on their terms, challenging societal norms. The campaign showcases three women breaking stereotypes, expressing self-assurance and confidence in their individuality. HaqSeHaseen celebrates diverse beauty by emphasizing self-acceptance and individuality as key components, urging women to embrace themselves fully.
Great Learning
Great Learning and HerKey partnered for the ‘STEMTheBias’ campaign on Women’s Day, aiming to combat gender bias in AI and tech. Great Learning offers scholarships to women globally for AI and tech programs. Gender disparities impact the global STEM workforce with only 28% women. Great Learning launches an ad challenging biases in AI, emphasizing the need for diverse perspectives. The video highlights the gender bias in technology and advocates for more women in AI to promote diversity and inclusion.
Barbie
Barbie’s brand purpose is to inspire girls and share stories of trailblazing women. This International Women’s Day, Barbie celebrates five exceptional Indian women who broke stereotypes: Cricketer Harmanpreet Kaur, Singer Neeti Mohan, Fashion Designer Anamika Khanna, Chef Beena Noronha, and Firefighter Meghna Sakpal. Each has made a significant impact in their fields, inspiring future generations. Barbie encourages kids to dream big and embrace their ambitions through its “You Can Be Anything” message.
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Tanishq
Tanishq’s ‘Her Choice’ film redefines empowerment, focusing on a woman’s right to define her own path without judgment. The campaign challenges societal norms, emphasizing the freedom to make personal choices. Tanishq aims to honor each woman’s unique journey and highlights the importance of freedom in decision-making. The film showcases a woman choosing to be a homemaker, defying traditional gender roles, and emphasizing that empowerment is about personal choice, not conforming to expectations.
BluSmart & Pee Safe
BluSmart collaborated with Pee Safe for International Women’s Day to address women’s hygiene, focusing on driver partners’ needs. The #DrivenByHer campaign highlights the challenge of accessing safe restrooms for women in India. BluSmart organized a hygiene awareness session for driver partners, providing them with menstrual support kits for their well-being.
